Ep. 010: Social listening & pipeline signals
One of the hardest things to do in social selling (on LinkedIn): social listening. There are so many relevant pieces of information out there and potential signals to be leveraged - but how do you do that at scale? We're exploring this with Jamie Shanks, one of THE authorities on social and digital selling. Jamie has pioneered and developed social selling for over 10 years and has been named as one of the 50 B2B sales expert by LinkedIn.
We're talking about:
why does social listening matter
what info can you leverage in B2B sales & marketing
how can you go about it in a structured way, at scale
what tools can help you
what are pipeline signals and why you are missing out if you're not paying attention to them
Listen to the episode now:
On Spotify
On Stitcher
Listen right here:
Learn more about Jamie:
Follow Jamie on LinkedIn and Twitter.
Check out his company Pipeline Signals to learn more about keeping track of key decision- makers and -influencers in your accounts and prospects.
Looking for modern sales trainings for your team or organization? Visit Sales for Life.
Jamie Shanks is the CEO of Sales for Life, the world’s largest Digital Selling training program for mid-market and enterprise companies. Jamie has authored 2 best-selling sales books – Social Selling Mastery, and SPEAR Selling. Sales for Life has trained over 200,000 sales and marketing professionals, in dozens of industries. Jamie’s speaking engagements & workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.
Over the past 10 years, Jamie has evolved his Sales for Life community from Social Selling to Modern/Digital Selling, to attacking what he calls ‘the most pervasive problem in sales’: sales-generated pipeline at scale. In 2021, Jamie co-founded his new company Pipeline Signals, offering a complete managed service that mines data from both target and existing accounts, providing actionable signals to sellers.