How to create magnetizing social media content for ultimate success

Posting on social media can feel like yelling in a big city. The immense diversity of articles, posts, and videos online makes it challenging to be heard. However, not all content is eye-catching and original, and high-quality work is still in demand. If you can separate yourself and your company from similar voices online, building an audience will be easier than you may expect.

The strategies below can help you find your voice and create fresh, magnetizing content.

Observe the busy city.

You need to know what you are differentiating yourself from to stand out. When creating content, start by researching pages in your social circle. Competitors' social media accounts, industry blogs, Google searches, and news sites can help you understand the current hot topics in your field. Knowing what your audience is already used to seeing is essential to create something distinctive.

Since the content landscape is crowded, do not be afraid to repeat your business's purpose and central messages often. While catering to frequent readers is important, most of your audience will likely encounter only a few of your posts rather than seeking out every move you make. You need to make sure people casually browsing can still make sense of your content, so it is fine to repeat the basics of your business and the essence of what makes you different.

Play on your strengths.

Of course, you need to establish what your differentiating factors are. Even if your company's services are similar to your competitors', vivid examples of your strengths and exceptionalities will help you stand out. For example, the menu at Wendy's is not too different from other fast-food chains. However, their famous Twitter account often emphasizes that they never use frozen hamburger meat. This concrete policy helps them support superior taste and quality claims, which can often be difficult to prove.  

Let's look at our sponsor, ReadyFor Social, as an example. ReadyForSocial is a company that curates content for social media. However, instead of curating through algorithms, ReadyForSocial curates by hand. This feature sets them apart from their competition. If your business has a similar trait or specialty, such as superior material sourcing, personal connections to the small businesses you serve, or decades of experience in a market with many newcomers, be sure to emphasize that when you post online.  

One advantage of finding a niche is that narrowing the focus of your content does not necessarily mean that your audience will narrow. While some readers may seek knowledge they can use directly in their jobs, others simply want to find interesting news relevant to their interests and industry. For example, some companies serve a particular segment of their market, such as HR and personnel needs related to top-level executives. Even though they share content with a limited focus, these companies can still reach a broad audience, such as people interested in human resources. In fact, their unique angle on the field often makes the content they share more appealing since they provide a new take on familiar narratives about the industry. 

Tackle interesting questions.

Many companies' posts and articles tell the same stories of innovation, triumph, and excellence. While you should portray your business positively, it is also important not to censor your trials and tribulations. For instance, a telecommunications company might notice that many of its competitors emphasize the cutting-edge, futuristic qualities of 5G connectivity. To present a fresh perspective, you could acknowledge that broadband access is unequal throughout the country while highlighting their efforts to support underserved communities. Posting about essential topics that are not frequently discussed can help make your content fresh and innovative, making it worth reading.  

In a sales landscape where many claims are vague, it is advantageous to take a definitive stance. For example, our sponsor ReadyForSocial realizes that prospective clients have a limited budget for taking on new services. Instead of sticking to a standard statement about the importance of online selling, their team acknowledges that companies are considering other solutions, such as simply hiring more salespeople. ReadyForSocial directly addressed different companies' tendency to increase the size of their sales team in response to low revenue. The goal is to convert prospects, make specific, meaningful claims, and think critically about how readers may respond to them.  

You can also add variety by thinking creatively about how your field relates to other industries, current news, and historical events. If your company manufactures pharmaceuticals, you could create a post about a recent patent that touches on the role of intellectual property protection across different fields. If you work for a software firm, consider writing about how a given coding language broadens the possibilities for programming. Drawing connections between your area of expertise and other interests will show that you love learning and sharing ideas, making you stand out in the Social Media landscape. 

Use varied types of media.  

Written posts and articles are a solid foundation for any social selling program, but varying the media you create can help attract new followers. Images and graphs can bring your articles to life. Different article formats, such as interviews, guest-written blogs, and survey results, are also compelling. Videos and podcasts are engaging for viewers and listeners, as well as fun for you and your team to create. "Talking head" videos, in which a person speaks to the camera, are an excellent investment because you can produce them quickly, and their conversational style helps viewers get to know you.  

Additionally, you can set your business apart on social media by exploring new features. Use the "stories" feature on Instagram and Facebook to post spontaneous updates or conduct casual polls on platforms that allow you to share the results. These options can show a more personal and fun side of your business and attract returning traffic to your page. When combined with more substantive content, brief and frequent posts can help keep your business in customers' minds and let them see both the professional and informal aspects of your business.  

It's time to get creative.

The competitive digital marketplace makes it necessary to differentiate yourself by finding a niche and contributing exciting insights. Even if you need to work harder than ever to distribute your message, genuine creativity remains valuable and worthwhile. By offering useful information and tips in an interesting and creative way, you will build credibility in your business and manifest opportunities for connection with potential customers.  

How do you put your business in the spotlight when posting content online? Let us know below in the comments section. 

Photos by Sean Driscoll on Unsplash, Michael Denning on Unsplash, Emiliano Bar on Unsplash, and Michael Daniels on Unsplash