The social selling podcast for B2B
A new podcast for marketing decision makers - listen on:
Recent episodes & guest speakers
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Ep. 029
Empowering sales success: Unleashing the power of digital conversations
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Ep. 028
How social selling can help address the biggest pain points in modern b2b sales
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Ep. 027
Social selling tools and AI
Blog
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Why does social selling matter in B2B?
2.24.22
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Three secrets to learning the language of social selling
2.28.22
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Five keys to a fierce LinkedIn “About” section
3.4.22
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About us
The podcast
Social selling plays an increasingly important role in modern B2B decision making. The Straight to Business podcast is for marketing decision-makers who want to leverage social media together with their sales organization in order to maximize their business success.
Your host Lisa Davidson and expert Monika Ruzicka, together with selected guests, will help you enhance your social selling competency during their show and explain how to organize social selling at scale in your company.
Your host: Lisa Davidson
Lisa is a bilingual journalist and writer turned podcast producer. As a freelance journalist, her work has been featured in various publications, including Explore by Expedia, Trivago, and KDH News. She is also a content creator for adidas, Reebok, and Camp Gladiator.
As a lover of high-quality social media content, she is also a writer and account manager at Thought Horizon, a marketing and advertising company specializing in social media. Originally from Germany, Lisa now lives in Texas with her husband and two daughters. In her free time, you can find Lisa in her garage turned gym, working out or putting in her miles on the treadmill.
Follow Lisa or connect with her on LinkedIn
B2B social selling expert: Monika Ruzicka
Monika is a B2B business developer and has focused on social selling since 2015. Her background includes sales and marketing roles in the corporate and start-up world, focusing on telecommunication, technology, environment & nonprofit.
As a global business developer at ReadyForSocial, she uses social media to develop personal relationships and business.
As a social selling coach, Monika has trained over 2000 professionals worldwide – from sales to marketing to C-level executives – and helped various organizations implement successful programs to take their business to the next level.
Originally from Germany, Monika now lives in Seattle with her husband and son and is the co-founder of a non-profit in Kenya. You can find Monika on the water on her stand-up paddleboard in her free time.