Ep. 027: Social selling tools and AI
As businesses continue to embrace digital transformation, the role of social media in sales strategies has become increasingly importance. However, recent research by ReadyForSocial has shown that less than 10% of sales professionals worldwide actively engage in regular content posting on LinkedIn.
This raises a critical question: with the growing investment in social selling programs and tools, why are salespeople not leveraging these platforms more effectively to drive business outcomes?
In this episode, we discuss with B2B expert and ReadyForSocial Co-Founder and COO Milan Ruzicka about:
Why it is so important to have a platform that supports your social selling program?
What are the key success factors of a social selling platform - from ease of use to features to analytics
What role does AI play in the context of social selling platforms?
How does ReadyForSocial leverage AI to make social selling more effective - from a marketing and a sales perspective
Whether you already have a social selling program or are considering launching one, this episode will give you valuable insights to make your program more successful.
Listen in now on your favorite podcast player:
On Spotify
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About Milan:
Milan is the Co-Founder, COO Global, and CEO Europe of ReadyForSocial. He has over 20 years of B2B enterprise marketing experience, focusing on turnarounds and business growth, telco, and tech. Milan considers the B2B sector "his world" because it's the place where he can make an impact.
In his past position as VP of B2B Marketing at T-Mobile US, Milan successfully piloted a B2B social selling program in 2013. This positive experience and seeing the business results of social selling firsthand ultimately led him to co-found his social selling SaaS company in 2014.
Originally from the Czech Republic, Milan currently lives in Seattle with his wife and son. He has lived and worked in four different countries throughout his career and is a start-up investor and advisor – both in Europe and the US.
Connect with Milan or follow him on LinkedIn.
About ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.