Why should executives invest time into social media?

What is thought leadership and why does it matter to drive business reputation and results?

How do you establish yourself as a thought leader?

We discuss these and other questions with Mike Casey, President at Tigercomm, the leading US cleantech PR, marketing communications and public affairs firm. Mike defines successful thought leadership as "telling a discrete target audience useful things it did not know about itself". In our episode, he explains how executives can find their sweet spot in the market and what factors go into establishing yourself as a thought leader. Listen in!

Learning plays an important role in getting your organization ready for the digital world and for social selling. To effect lasting change of habits in your sales team and beyond, Marketing should cooperate with the Learning & Development (L&D) team. In this episode, we talk with L&D expert Anna Bejgrowicz from Deutsche Telekom about how she and her Marketing team successfully established a social selling program across 9 countries.

One of the hardest things to do in social selling (on LinkedIn): social listening. There are so many relevant pieces of information out there and potential signals to be leveraged - but how do you do that at scale? We're exploring this with Jamie Shanks, one of THE authorities on social and digital selling. Jamie has pioneered and developed social selling for over 10 years and has been named as one of the 50 B2B sales expert by LinkedIn.

We're talking about: Why does social listening matter? What info can you leverage in B2B sales & marketing? How can you go about it in a structured way, at scale? What tools can help you? What are pipeline signals and why you are missing out if you're not paying attention to them?

Wiebke Kraus is Digital Marketing Manager at SPS, a leading outsourcing provider for business processes solutions and document management.

Wiebke has been involved in the planning, development and implementation of integrated marketing campaigns, as well as in her company’s social media marketing and social selling program for the German market.

In this episode you learn:

o what is the role of social selling in today's digital marketing?

o social media marketing vs. social selling: what is the difference?

o how can marketing support their sales team? (trainings, tools, content, individual support)

o the role of tools in digital sales enablement & social selling

In this episode of our podcast we talk about best practices for large organizations to implement social selling programs. We cover: getting buy-in from the sales leadership team, who to start with, how to get traction for your program organically, a content deep dive, KPIs, sales and marketing cooperation and other topics. Andreas F. Klauser from Zoom shares his experience and hands-on practices for marketers to make their programs successful.

Listen to this episode to learn more about how B2B Sales expert Zac Wood sees the role of social media in modern sales. We talk about how sales teams and their organizations benefit from social selling, what challenges sales people face when integrating social selling into their day-to-day work, and how marketing can support them for optimal results.

In this episode we talk with social media CEO and former B2B Sales Executive Sander Biehn about how account-based marketing and social selling fit together. We explore how an account-based social selling strategy looks like and share tips for marketers who want to use social selling as part of their ABM approach.

We talk with B2B digital marketing expert and VP of Digital Experience Björn Radde about the current state of marketing and sales. How can companies influence buyers in today’s digital world and be present where buyers are shaping their opinions and deciding what they want and need? A lesson in digital marketing and sales.