Ep. 022: B2B content that converts
Standing out with your content - this is one of the biggest challenges marketers are facing today. Generative AI helps many marketers by more efficient in content production. But that doesn't solve the problem: how do you get noticed and how do you create content that gets your audience to take action?
We've had a conversation with psychology-driven content writer and creative consultant Jill Pavlov to shed some light on these questions. Specifically, we discuss:
How to stand out with content in B2B in today’s world of abundance – top tips
Difference between B2B and B2C content / Making B2B content engaging
Content formats in B2B
Paid vs. organic content
Role of content along the sales funnel – content that converts
Listen in now!
On Spotify
On Amazon Music
About Jill:
Jill Pavlov is a creative copywriter and content specialist, dividing her time between her own business “Creative Concierge” and the social selling company ReadyForSocial.
With in-depth experience in the marketing, public relations and communications industry, Jill’s ambition is to use her words to help businesses tell their story to further sales and business.
Jill’s skillset includes Marketing Strategy, Content Developement, Copywriting, Social Media, Advertising, and Creative Writing. Out-of-the-box ideas are her specialty, and her extensive background in theater ensures that everything she brings to the table has a bit of flair.
Next to her writing career, Jill has a passion for comedy and just landed an engagement with The Second City, one of the most influential comedy theatres in the English-speaking world. Jill lives and works in Fort Lauderdale, Florida.
Follow Jill or connect with her on LinkedIn.
Visit Jill's website Creative Concierge.
Visit social selling management company ReadyForSocial.