In this episode, we take a step back from social selling and look at the broader spectrum of business communication, which has significantly changed in recent years. We talk with Business Communication & Corporate Writing expert Natalie Francis, Founder at ReWrite LLC, about the role of language in business and marketing today, considerations when creating business communication and tips for marketers in using language to connect with their audience.

We talk B2B content with Jeff Epstein, career B2B marketer and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.

Jeff's 'mantra': 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on learning what your customers care about, how to create effective content, and how to measure the impact your content creates. And we zoom in on the role that social media plays in listening to your audience and getting visibility for your content.

In this episode of our podcast we talk about best practices for large organizations to implement social selling programs. We cover: getting buy-in from the sales leadership team, who to start with, how to get traction for your program organically, a content deep dive, KPIs, sales and marketing cooperation and other topics. Andreas F. Klauser from Zoom shares his experience and hands-on practices for marketers to make their programs successful.