Ep. 011: Driving (digital) customer engagement with content
We talk B2B content with Jeff Epstein, career B2B marketer and storyteller and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.
Jeff's mantra: 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on learning about your customers care about, creating effective content, and measuring impact.
We cover:
the role of content in (digital) B2B marketing
3 ways of generating effective content
measuring the impact of your content along the sales funnel (attribution, CRM)
the role that social media plays in listening to your audience and getting visibility for your content
Listen to the episode now:
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Learn more about Jeff:
Follow Jeff on LinkedIn or learn more about his company Tryten Technologies.
Jeff's specialties include Product Marketing, Sales Enablement, Analyst Relations, Competitive Intel, Business Development, and Partner Enablement.
His extensive B2B Marketing career extends across industries focusing on tech. He is currently the Vice President of Marketing at Tryten Technologies. This Seattle-based healthcare company leads the revolution in Telehealth and medical device carts with designs, capabilities, and services built for today's evolving healthcare industry.
A native of Montreal, Jeff lives and works on the other side of Canada in Vancouver.