We’re taking a holistic view of the experience customers have with a company and the role that social selling plays in it.

In this episode, we talk podcasting! Our guest is Daniel Fuller, host of the "Plants Grow Here" podcast, which ranks among the top 3% of almost 3 million podcasts globally.

Our conversation centers on:

o the role & importance of podcasts in today's marketing and business

o how to start your podcast and why it should be very targeted

o secrets to a successful podcast

o how to market your podcast and grow your community

o how can you as marketer get help in starting with your own podcast

If you are a podcaster or aspiring podcaster, and especially if you'd like to use a podcast to grow the audience for your B2B business, this episode is for you!

Why should executives invest time into social media?

What is thought leadership and why does it matter to drive business reputation and results?

How do you establish yourself as a thought leader?

We discuss these and other questions with Mike Casey, President at Tigercomm, the leading US cleantech PR, marketing communications and public affairs firm. Mike defines successful thought leadership as "telling a discrete target audience useful things it did not know about itself". In our episode, he explains how executives can find their sweet spot in the market and what factors go into establishing yourself as a thought leader. Listen in!

In this episode, we take a step back from social selling and look at the broader spectrum of business communication, which has significantly changed in recent years. We talk with Business Communication & Corporate Writing expert Natalie Francis, Founder at ReWrite LLC, about the role of language in business and marketing today, considerations when creating business communication and tips for marketers in using language to connect with their audience.

Learning plays an important role in getting your organization ready for the digital world and for social selling. To effect lasting change of habits in your sales team and beyond, Marketing should cooperate with the Learning & Development (L&D) team. In this episode, we talk with L&D expert Anna Bejgrowicz from Deutsche Telekom about how she and her Marketing team successfully established a social selling program across 9 countries.

We talk B2B content with Jeff Epstein, career B2B marketer and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.

Jeff's 'mantra': 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on learning what your customers care about, how to create effective content, and how to measure the impact your content creates. And we zoom in on the role that social media plays in listening to your audience and getting visibility for your content.

Wiebke Kraus is Digital Marketing Manager at SPS, a leading outsourcing provider for business processes solutions and document management.

Wiebke has been involved in the planning, development and implementation of integrated marketing campaigns, as well as in her company’s social media marketing and social selling program for the German market.

In this episode you learn:

o what is the role of social selling in today's digital marketing?

o social media marketing vs. social selling: what is the difference?

o how can marketing support their sales team? (trainings, tools, content, individual support)

o the role of tools in digital sales enablement & social selling

Ronnell Richards has more than 20 years of experience as a successful entrepreneur and sales leader. He is the managing partner, creator, and host of the “Business & Bourbon” community - a community of business leaders and entrepreneurs who share their knowledge and wisdom, and help each other grow their businesses.

In our episode, we dive into the following exciting topics:

• how do you build and maintain a thriving business community that is active and creates mutual benefits for the participants and the host.

• why intent, alignment and authenticity are key success factors in community building as well as in sales.

• how can marketers bring their personal brand and their company brand together and leverage both in their community.

As a bonus, Ronnell dives deep into some of his personal learnings that include success, failure, being true to yourself and mental & physical health. Listen & be inspired!

In this episode we talk with social media CEO and former B2B Sales Executive Sander Biehn about how account-based marketing and social selling fit together. We explore how an account-based social selling strategy looks like and share tips for marketers who want to use social selling as part of their ABM approach.

We talk with B2B digital marketing expert and VP of Digital Experience Björn Radde about the current state of marketing and sales. How can companies influence buyers in today’s digital world and be present where buyers are shaping their opinions and deciding what they want and need? A lesson in digital marketing and sales.