Ep. 001: Why social selling in B2B?
Björn Radde is VP Digital Experience at T-Systems International - one of the world's leading vendor-independent digital services providers. Before joining T-Systems, he held various senior digital marketing roles in technology, internet, and hospitality industries.
We talk with Björn about the current state of marketing and sales. How can companies influence buyers in today’s busy, digital world? Why is social selling uniquely positioned to help businesses build relationships with their prospects? And what are the foundations of social selling that marketers and sales people need to master to be successful?
Learn how Björn is integrating social selling in the digital marketing and sales efforts at his company, what he sees as key success factors and limitations of social selling today, and how his personal social selling routine as a marketer looks like.
Björn is also an international speaker on digital marketing and bestselling author. His latest book, "Growth Hacking LinkedIn”, is ranked #1 in the B2B category on amazon Germany.
Don’t miss this episode!
Listen on:
Follow Björn on LinkedIn, Twitter, Instagram or on YouTube for thought-leading content about digital marketing, or for the latest news and hacks about social media. We especially love his format The Social Media Sofa, check it out!
Next to digital marketing, Björn also enjoys and shares the good life on Instagram with the following channels:
Listen to the episode: