How does AI relate to the B2B marketing space? And how can it help companies with social selling? Where is AI in its life cycle and what applications should marketers think about first? How do you go about implementing them, and what kind of skills do you need inside your organization? We discuss these and other questions with AI expert Apoorv Gehlot, Founder & CEO of software engineering services company Matellio Inc.

Milan Ruzicka, B2B enterprise marketing expert shares his learnings from the 2022 B2B Marketing Exchange, an industry-leading B2B conference.

Don’t miss this condensed deep-dive into what matters in B2B marketing today and tomorrow, from what the change in buying behavior means for the technology, operating models and skillset applied by marketers to designing the new customer journey for digital-driven purchasing.

Milan Ruzicka, B2B enterprise marketing expert shares his learnings from the 2022 B2B Marketing Exchange, an industry-leading B2B conference.

Don’t miss this condensed deep-dive into what matters in B2B marketing today and tomorrow, from what the change in buying behavior means for the technology, operating models and skillset applied by marketers to designing the new customer journey for digital-driven purchasing.

In this episode we talk with social media CEO and former B2B Sales Executive Sander Biehn about how account-based marketing and social selling fit together. We explore how an account-based social selling strategy looks like and share tips for marketers who want to use social selling as part of their ABM approach.

We talk with B2B digital marketing expert and VP of Digital Experience Björn Radde about the current state of marketing and sales. How can companies influence buyers in today’s digital world and be present where buyers are shaping their opinions and deciding what they want and need? A lesson in digital marketing and sales.