Ep. 009: Impact and reach of AI in B2B marketing
In this episode, Apoorv Gehlot, Founder & CEO of Matellio Inc., shares his insights on artifical intelligence (AI) in the marketing space.
Listen to Apoorv’s episode to learn:
1. Where is AI in marketing on its life cycle?
2. How can you classify AI?
3. What AI applications should marketing think about first? How do you go about it? And how do you learn about the progress and capabilities of AI in marketing?
4. If you consider AI deployment, do you develop it in-house, do you buy solutions, do you buy pre-products? What are the steps? What skills do you need inside your organization?
5. AI in social selling/social media: What is AI’s ability to help us understand data, create marketing content and improve targeting?
Listen to the episode now:
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Learn more about Apoorv:
Apoorv is Founder and CEO at Matellio Inc., a software engineering services company with a focus on product design and development. Matellio operates in the areas of AI, ML, IoT, Embedded, Cloud computing, web and mobile driven solutions.
Apoorv is a technology enthusiast with enterprise solution design and development expertise. He loves helping businesses across the globe – from Fortune 500s to SMBs & start-ups – thrive in digital transformation.
When it comes to marketing, Apoorv is especially interested in the impact that AI has on B2B marketing and the practical implementations and benefits it can bring to businesses.
Apoorv lives and works in the San Francisco Bay area with his family. Outside of leading Matellio, Apoorv loves to explore new technologies and cares about the environment. He also likes to debate government policies and has a never-ending passion for cars. Some of his other interests include traveling, reading, cooking, and knowing obscure facts.
Follow Apoorv on LinkedIn.
Learn more about Matellio and their enterprise AI solutions.
For further reading, Apoorv recommends this Forbes article “7 Types of Artificial Intelligence”