Ep. 008: The ROI of social selling
Milan Ruzicka is Co-Founder, COO Global, and CEO Europe of the social selling company ReadyForSocial. He has 20+ years of B2B enterprise marketing experience focusing on turnarounds and business growth, telco, and tech. Milan is also the “numbers guy” at ReadyForSocial and mastermind behind all client analytics and case studies.
In this episode, Milan addresses one of the most pressing questions of social selling: the ROI. Practically every marketer has to show the expected ROI when ‘selling’ their social selling program to senior leadership. Do you?
Listen to Milan’s episode to learn:
what does social selling cost?
how to measure the success of your social selling program?
how much engagement should your sales people get?
and: what is the ROI of social selling?
Listen to the episode now:
On Spotify
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Listen right here:
Learn more about Milan:
Milan considers the B2B sector “his world” because it’s the place where he can make an impact.
Originally from the Czech Republic, Milan currently lives in Seattle with his wife and son. He has lived and worked in four different countries throughout his career and is a start-up investor and advisor, both in Europe and the US.
Follow Milan on LinkedIn or Twitter
*The B2B Marketing Exchange covers a broad array of topics, from demand generation & digital marketing in general to more specific topics like: how do you find out about customer intent? how do you set up a good customer journey? Speakers & attendees range from renowned marketing experts and decision-makers from midsize and large enterprise in the United States to technology vendors and agencies.