We’re taking a holistic view of the experience customers have with a company and the role that social selling plays in it.

In this episode, we talk podcasting! Our guest is Daniel Fuller, host of the "Plants Grow Here" podcast, which ranks among the top 3% of almost 3 million podcasts globally.

Our conversation centers on:

o the role & importance of podcasts in today's marketing and business

o how to start your podcast and why it should be very targeted

o secrets to a successful podcast

o how to market your podcast and grow your community

o how can you as marketer get help in starting with your own podcast

If you are a podcaster or aspiring podcaster, and especially if you'd like to use a podcast to grow the audience for your B2B business, this episode is for you!

Learning plays an important role in getting your organization ready for the digital world and for social selling. To effect lasting change of habits in your sales team and beyond, Marketing should cooperate with the Learning & Development (L&D) team. In this episode, we talk with L&D expert Anna Bejgrowicz from Deutsche Telekom about how she and her Marketing team successfully established a social selling program across 9 countries.

We talk B2B content with Jeff Epstein, career B2B marketer and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.

Jeff's 'mantra': 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on learning what your customers care about, how to create effective content, and how to measure the impact your content creates. And we zoom in on the role that social media plays in listening to your audience and getting visibility for your content.

One of the hardest things to do in social selling (on LinkedIn): social listening. There are so many relevant pieces of information out there and potential signals to be leveraged - but how do you do that at scale? We're exploring this with Jamie Shanks, one of THE authorities on social and digital selling. Jamie has pioneered and developed social selling for over 10 years and has been named as one of the 50 B2B sales expert by LinkedIn.

We're talking about: Why does social listening matter? What info can you leverage in B2B sales & marketing? How can you go about it in a structured way, at scale? What tools can help you? What are pipeline signals and why you are missing out if you're not paying attention to them?

How does AI relate to the B2B marketing space? And how can it help companies with social selling? Where is AI in its life cycle and what applications should marketers think about first? How do you go about implementing them, and what kind of skills do you need inside your organization? We discuss these and other questions with AI expert Apoorv Gehlot, Founder & CEO of software engineering services company Matellio Inc.

Milan Ruzicka, B2B enterprise marketing expert shares his learnings from the 2022 B2B Marketing Exchange, an industry-leading B2B conference.

Don’t miss this condensed deep-dive into what matters in B2B marketing today and tomorrow, from what the change in buying behavior means for the technology, operating models and skillset applied by marketers to designing the new customer journey for digital-driven purchasing.

Wiebke Kraus is Digital Marketing Manager at SPS, a leading outsourcing provider for business processes solutions and document management.

Wiebke has been involved in the planning, development and implementation of integrated marketing campaigns, as well as in her company’s social media marketing and social selling program for the German market.

In this episode you learn:

o what is the role of social selling in today's digital marketing?

o social media marketing vs. social selling: what is the difference?

o how can marketing support their sales team? (trainings, tools, content, individual support)

o the role of tools in digital sales enablement & social selling

Ronnell Richards has more than 20 years of experience as a successful entrepreneur and sales leader. He is the managing partner, creator, and host of the “Business & Bourbon” community - a community of business leaders and entrepreneurs who share their knowledge and wisdom, and help each other grow their businesses.

In our episode, we dive into the following exciting topics:

• how do you build and maintain a thriving business community that is active and creates mutual benefits for the participants and the host.

• why intent, alignment and authenticity are key success factors in community building as well as in sales.

• how can marketers bring their personal brand and their company brand together and leverage both in their community.

As a bonus, Ronnell dives deep into some of his personal learnings that include success, failure, being true to yourself and mental & physical health. Listen & be inspired!