Ep. 024: Improve your content marketing ROI
We talk with B2B marketing expert Sarah Noel Block about improving your content marketing ROI. Sarah's current focus is on maximizing the impact of marketing budgets. She also has introduced a complete digital marketing program including social selling and tech stack for a US-based manufacturing company.
Drawing on her rich experience, we discuss with her:
Why content marketing is so important in B2B
Challenges of today’s marketing teams with content marketing - from execution, system & processes for content marketing, content ideation to the need of a clear content & messaging strategy
How to 10X your content marketing (without adding to your headcount)
Repurposing strategies, best practices and tools for smart, time- and money-saving content repurposing across channels
Why repurposing should be part of your distribution strategy and address different ways of learning
New content marketing trends we should be watching out for
How social selling helps get more reach for your content, and why and how to involve your sales team into your content strategy and content creation
How to involve people from your target accounts in your content creation; marrying ABM and content marketing
Listen in now on your favorite podcast player:
On Spotify
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About Sarah:
Sarah Noel Block is CEO & Founder of Tiny Marketing, a company that helps marketers scale their impact. She is a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount.
Before starting her own business, she was the first Digital Marketing Manager at The Chicago Faucet Company, America’s leading manufacturer of commercial faucets, where she implemented the marketing tech stack, grew the companies following and impact on social media and built a successful blog. She grew the media balance from 10% digital to 80% digital.
Sarah lives and works in Hoffmann Estates, Illinois, which is in the Greater Chicago area. Next to content marketing, Sarah has a passion for indie folk music.
Follow Sarah or connect with her on LinkedIn.
Learn more about Sarah's company Tiny Marketing.