Ep. 025: What social selling can learn from the performing arts
In this episode, we look into what social selling can learn from the performing arts. That might sound like an unusual and unique way for many social sellers, but the insights and answers our expert has to give will truly amaze you.
If you have ever visited a show or performance, you will understand that art connects people and delivers a feeling of community. Almost everyone has a deep curiosity to create or consume art. Depending on your preference, this can include music, dance, visuals, or the written word.
While social media certainly helps deliver art and behind-the-scene looks to an audience, it can also be seen as art itself. Yet, it's not always easy to manage the art of social media, even less so in our daily social selling routine.
Connecting some key components and specific aspects of art and social selling can give you an immense advantage in your field. We discuss with performer and content specialist Kimberly Van Laningham:
Top 3 things that social selling can learn from the performing arts
The entertainment factor: do you need to entertain to be heard?
How to add entertainment to your business content
Humor: what place does it have in social selling, and how to do it without offending
Voice confidence: How to find and get comfortable with your own voice in written content and videos
How can you connect improv with everyday business life?
Listen in now on your favorite podcast player:
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About Kimberly:
Kimberly Van Laningham is a writer, performer, and professionally funny person. She combines these skills into her work as Entertainment Writer at Screen Rant, a leading movie and TV news site established in 2003, and as a Copywriter at digital media and internet company Ziff Davis.
With nearly a decade of professional experience, her work has generated high-level ROI in the business, theatre, television, and film worlds.
After completing a Bachelor of Arts in Theatre and Performance Studies at Kennesaw State University in Georgia, Kimberly has held various entertainment industry positions. She has focused on written content since 2020.
Kimberly lives and works in Chicago and enjoys performing and entertaining in her free time. Recently, she has also focused on comedy writing and improv. She is about to graduate from the Second City’s Conservatory program, which trains performers to create sketch comedy through improvisational techniques.
Follow Kimberly or connect with her on LinkedIn.