We’re taking a holistic view of the experience customers have with a company and the role that social selling plays in it.

In this episode, we talk podcasting! Our guest is Daniel Fuller, host of the "Plants Grow Here" podcast, which ranks among the top 3% of almost 3 million podcasts globally.

Our conversation centers on:

o the role & importance of podcasts in today's marketing and business

o how to start your podcast and why it should be very targeted

o secrets to a successful podcast

o how to market your podcast and grow your community

o how can you as marketer get help in starting with your own podcast

If you are a podcaster or aspiring podcaster, and especially if you'd like to use a podcast to grow the audience for your B2B business, this episode is for you!

Why should executives invest time into social media?

What is thought leadership and why does it matter to drive business reputation and results?

How do you establish yourself as a thought leader?

We discuss these and other questions with Mike Casey, President at Tigercomm, the leading US cleantech PR, marketing communications and public affairs firm. Mike defines successful thought leadership as "telling a discrete target audience useful things it did not know about itself". In our episode, he explains how executives can find their sweet spot in the market and what factors go into establishing yourself as a thought leader. Listen in!

Why should executives invest time into social media?

What is thought leadership and why does it matter to drive business reputation and results?

How do you establish yourself as a thought leader?

We discuss these and other questions with Mike Casey, President at Tigercomm, the leading US cleantech PR, marketing communications and public affairs firm. Mike defines successful thought leadership as "telling a discrete target audience useful things it did not know about itself". In our episode, he explains how executives can find their sweet spot in the market and what factors go into establishing yourself as a thought leader. Listen in!

In this episode, we take a step back from social selling and look at the broader spectrum of business communication, which has significantly changed in recent years. We talk with Business Communication & Corporate Writing expert Natalie Francis, Founder at ReWrite LLC, about the role of language in business and marketing today, considerations when creating business communication and tips for marketers in using language to connect with their audience.

Learning plays an important role in getting your organization ready for the digital world and for social selling. To effect lasting change of habits in your sales team and beyond, Marketing should cooperate with the Learning & Development (L&D) team. In this episode, we talk with L&D expert Anna Bejgrowicz from Deutsche Telekom about how she and her Marketing team successfully established a social selling program across 9 countries.

We talk B2B content with Jeff Epstein, career B2B marketer and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.

Jeff's 'mantra': 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on learning what your customers care about, how to create effective content, and how to measure the impact your content creates. And we zoom in on the role that social media plays in listening to your audience and getting visibility for your content.

One of the hardest things to do in social selling (on LinkedIn): social listening. There are so many relevant pieces of information out there and potential signals to be leveraged - but how do you do that at scale? We're exploring this with Jamie Shanks, one of THE authorities on social and digital selling. Jamie has pioneered and developed social selling for over 10 years and has been named as one of the 50 B2B sales expert by LinkedIn.

We're talking about: Why does social listening matter? What info can you leverage in B2B sales & marketing? How can you go about it in a structured way, at scale? What tools can help you? What are pipeline signals and why you are missing out if you're not paying attention to them?