Ep. 017: The impact of social selling on the customer experience
We’re taking a holistic view of the experience customers have with a company or brand, and the role social selling can play in shaping this experience. We talk with Marcy Fluitt, Marketing Strategy Consultant with 17+ years experience in enterprise marketing.
We cover:
Why social is the channel where brands can make an impact.
The opportunity of social to connect with the audience on an emotional level and proactively participate in conversations.
How to craft the strategy across the entire sales cycle: from awareness to post-sale & NPS, and why journey mapping is so important.
Why multiple touchpoints matter in building strong bonds with your audience and why each salesperson should have their unique voice on social.
Why you can’t afford to not listen to your customers on social media anymore.
Listen now:
On Spotify
On Stitcher
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About Marcy:
Marcy Fluitt is a seasoned marketing professional with 17 years’ experience in enterprise marketing across industries, from construction engineering and machinery manufactured product lines to telecommunications and technology solutions. While Marcy has worked across the entire spectrum of marketing functions, her sweet spots are marketing strategy, go-to-market, new product introductions and customer experience.
What sets her apart is her passion to think about marketing holistically, advancing opportunity for impact. Simply put, Marcy always keeps the overall customer experience front and center while selling the brand’s solution value.
In her most recent position as Global Marketing Director at Spectralink Corporation, Marcy focused on digital marketing and introduced a social selling program to the sales organization.
Marcy lives and works in New Orleans, Louisiana, and enjoys food & music festivals!
Connect with Marcy or follow her on LinkedIn.