Ep. 014: Executive thought leadership
Why should executives invest time into social media?
What is thought leadership and why does it matter to drive business reputation and results?
How do you establish yourself as a thought leader?
We discuss these and other questions with Mike Casey, President at Tigercomm, the leading US cleantech PR, marketing communications and public affairs firm. Mike defines successful thought leadership as "telling a discrete target audience useful things it did not know about itself". In our episode, he explains how executives can find their sweet spot in the market and what factors go into establishing yourself as a thought leader.
Whether you are an executive wanting to be more visible and influential on social media, or a marketing expert trying to get your leadership on board with thought leadership, this episode is for you!
Listen to the episode now:
On Spotify
On Stitcher
On Amazon Music
About Mike:
Mike Casey is president and founder of Tigercomm, the leading US cleantech PR, marketing communications, and public affairs firm with headquarters in Northern Virginia and offices in Tampa, Denver, Pittsburgh, Charlottesville, and Los Angeles.
His passion for the last 30 years has been designing, building, running, or being a part of winning communications programs. He counsels cleantech executives and investors and has trained over 2,200 people on message development, media interviewing, and public relations management.
Tigercomm has helped over 140 companies and organizations increase sales, establish brands and secure fair policies that build markets in the cleantech space.
Mike regularly shares content on the Scaling Green blog and podcast in Renewable Energy World and other cleantech and marketing publications. Regarding social networks, Mike uses LinkedIn to share his thought leadership content and inspire clients, prospects, and the cleantech industry.
Mike is passionate about martial arts, clean energy, and technology, and lives and works in Arlington, Virginia, on the US East Coast.
Connect with Mike or follow him on LinkedIn
Visit the Tigercomm website
Interested in cleantech and the clean economy? Check out the Scaling Clean Podcast (this link is for Apple podcasts, for other players, just look for Scaling Clean) by Tigercomm. Scaling Clean is an insightful podcast for cleantech CEOs, investors and the people who advise them. Each show, host Mike Casey brings you a deeper look into the minds of influential leaders working to create a new clean economy.
Additional resources:
2022 Edelman Trust Barometer
Top 10 CFOs on LinkedIn (for German market, content in German)