Ep. 019: Improve your content’s results through strategy & targeting
There is a LOT of content out there these days. Just look at your LinkedIn feed alone. It’s tough for everyone to stay on top. The same is true for your target audience. They are OVERWHELMED with content. So, how do you get their attention? How do you get through to them and move them to take action toward you and what you have to offer, step by step?
Shondell Varcianna, CEO & Founder of Varci Media: Content Writing Services, shares her best practices with us and you, our listeners.
Topics we cover:
How a well-configured content strategy and razor-sharp targeting can make a massive difference in the results you see for the dollars or euros you’re spending on your content.
How to write content that gets the attention of your target audience.
Why it is important to be consistent with publishing content.
LinkedIn and Facebook strategies for finding your target audience, learning about them and getting business from them.
Listen to the episode now:
On Spotify
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About Shondell:
Shondell Varcianna has turned her 16 years of experience in the financial services industry and her passion for writing into a successful own business that helps financial institutions make an impact with their content.
Shondell started working in banking in 1998, right out of high school. Over the next 8 years she worked in several positions, including being a mortgage loan originator, where she underwrote million dollar mortgages per week and exceeded weekly targets by 130%.
In 2006, she joined Canada Mortgage & Housing Corporation (CMHC), an insurance company that insures mortgages for banks. While at CMHC, she managed an account of over 150 bank branches, 80 mortgage specialists and 25 underwriters by developing and improving relationships with banks, credit unions, mortgage companies, mortgage brokers, and real estate agents.
Today, she owns and operates Varci Media, a content writing company that helps financial institutions save time by writing content that speaks to their target customers. With her help, her clients have transformed their blog into a solution provider for their customers.
Originally from Toronto, Canada, Shondell now lives in Atlanta, GA with her husband and 2 children.
Connect with Shondell or follow her on LinkedIn.
Learn more about her company, Varci Media.