In this episode, we talk podcasting! Our guest is Daniel Fuller, host of the "Plants Grow Here" podcast, which ranks among the top 3% of almost 3 million podcasts globally.

Our conversation centers on:

o the role & importance of podcasts in today's marketing and business

o how to start your podcast and why it should be very targeted

o secrets to a successful podcast

o how to market your podcast and grow your community

o how can you as marketer get help in starting with your own podcast

If you are a podcaster or aspiring podcaster, and especially if you'd like to use a podcast to grow the audience for your B2B business, this episode is for you!

We talk B2B content with Jeff Epstein, career B2B marketer and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.

Jeff's 'mantra': 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on learning what your customers care about, how to create effective content, and how to measure the impact your content creates. And we zoom in on the role that social media plays in listening to your audience and getting visibility for your content.