Ep. 007: How marketing can support their organization with social selling
Wiebke Kraus is Digital Marketing Manager at SPS, a leading outsourcing provider for business processes solutions and innovative services in document management, serving customers in over 20 countries.
At SPS, Wiebke has been involved in the planning, development and implementation of integrated marketing campaigns, as well as in her company’s social media marketing and social selling program for the German market.
In this episode, you will learn:
what is the role of social selling in today's digital marketing?
social media marketing vs. social selling: what is the difference?
how can marketing support their sales team (trainings, tools, content, individual support)
the role of tools in digital sales enablement & social selling
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More about Wiebke:
Wiebke is passionate about digital marketing, audiovisual media, technology and storytelling. Prior to joining SPS, Wiebke has held various marketing positions at companies like Sky Germany - Europe’s leading media and entertainment company and part of the Comcast group - and Red Bull Media House - an award-winning, global multimedia company with a focus on sports, culture and lifestyle content.
Wiebke is a big sport enthusiast: from tennis and yoga to bungee jumping and skydiving she has tried a lot, but her all time favorite sport is scuba diving. Wiebke lives and works in Bamberg, in Southern Germany.
Follow Wiebke on LinkedIn.