Wiebke Kraus is Digital Marketing Manager at SPS, a leading outsourcing provider for business processes solutions and document management.

Wiebke has been involved in the planning, development and implementation of integrated marketing campaigns, as well as in her company’s social media marketing and social selling program for the German market.

In this episode you learn:

o what is the role of social selling in today's digital marketing?

o social media marketing vs. social selling: what is the difference?

o how can marketing support their sales team? (trainings, tools, content, individual support)

o the role of tools in digital sales enablement & social selling

Ronnell Richards has more than 20 years of experience as a successful entrepreneur and sales leader. He is the managing partner, creator, and host of the “Business & Bourbon” community - a community of business leaders and entrepreneurs who share their knowledge and wisdom, and help each other grow their businesses.

In our episode, we dive into the following exciting topics:

• how do you build and maintain a thriving business community that is active and creates mutual benefits for the participants and the host.

• why intent, alignment and authenticity are key success factors in community building as well as in sales.

• how can marketers bring their personal brand and their company brand together and leverage both in their community.

As a bonus, Ronnell dives deep into some of his personal learnings that include success, failure, being true to yourself and mental & physical health. Listen & be inspired!

Listen to this episode to learn more about how B2B Sales expert Zac Wood sees the role of social media in modern sales. We talk about how sales teams and their organizations benefit from social selling, what challenges sales people face when integrating social selling into their day-to-day work, and how marketing can support them for optimal results.