Ep. 003: Social selling - the sales perspective

Zac Wood is a seasoned sales professional with 15 years of experience in Sales & Sales Management Excellence. Zac has a track record of surpassing sales quotas, increasing revenue, and growing market share. He has used LinkedIn to advance his business success for over 10 years. His approach to sales is to build relationships and understand what jobs need to get done for the client.

Listen to this episode to learn more about how Zac sees the role of social media in modern sales. We talk about how sales teams and their organizations benefit from social selling, what challenges sales people face when integrating social selling into their day-to-day work, and how marketing can support them for optimal results.

While Zac’s primary industry focus is on the IT and technology sector, he is also efficient in the real estate and medical device industries.

He loves to maintain a positive attitude and is a big college football fan. As a native of Georgia, his team is the Georgia Bulldogs who captured the national title in the 2021 season.

Follow Zac on LinkedIn or Twitter.

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