Ep. 004: Why social selling needs to be organized OR: How to enable your organization for social selling success
Andreas Klauser is a senior tech marketing leader in the B2B enterprise space. After holding various marketing leadership positions at HP and
T-Systems International, he joined Zoom in November of 2021. Now, he is leading and building out Zoom's marketing organization across the EMEA region.
In his previous position as VP of Field Marketing at T-Systems, he has successfully implemented a global social selling program for hundreds of colleagues in sales and beyond. In his current role at Zoom, he is in the process of rolling out a program across Europe and Asia.
In this episode you will learn best practices for marketers, when it comes to:
Setting up your social selling program and creating traction organically throughout the organization
Who to start your program with (how to choose the people and business unit to begin with)
How to secure sales leadership buy-in
How to keep your organization engaged for the long haul
How to define success along the timeline of your program, including a focus on marketing & sales KPIs
Proving content to your (sales) organization
… and much more. Listen in as Andreas shares valuable hands-on advice and experience!
On Spotify
On Stitcher
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More about Andreas:
Andreas draws from a vast background, ranging from Field, IT & Industry Marketing to Demand Management to Marketing Operations. At Zoom, his social selling program and efforts focus on connecting with clients and prospects while creating content around Zooms UCaaS portfolio such as Zoom Meeting, Zoom Phone or Zoom Contact Center and thought leadership topics such as new and hybrid work models.
Andreas lives and works in the Stuttgart region in Southern Germany and is passionate about sports, especially running, sports cars and music.
Follow Andreas on LinkedIn or Twitter (we love his Twitter handle, by the way!)