Ep. 004: Why social selling needs to be organized OR: How to enable your organization for social selling success

In this episode of our podcast we talk about best practices for large organizations to implement social selling programs. We cover: getting buy-in from the sales leadership team, who to start with, how to get traction for your program organically, a content deep dive, KPIs, sales and marketing cooperation and other topics. Andreas F. Klauser from Zoom shares his experience and hands-on practices for marketers to make their programs successful.