Ep. 005: Toplines from the 2022 B2B Marketing Exchange
Milan Ruzicka is Co-Founder, COO Global, and CEO Europe of the social selling company ReadyForSocial. He has 20+ years of B2B enterprise marketing experience focusing on turnarounds and business growth, telco, and tech. Milan considers the B2B sector “his world” because it’s the place where he can make an impact.
In this episode, Milan shares cutting-edge insights and learnings from the B2B Marketing Exchange*, one of the top B2B conferences in the United States.
Some of his key takeaways for the marketing of today & tomorrow include:
the digital marketing industry is evolving with accelerating speed and complexity, the vendor market outpacing the needs of their customers.
the change in buying behavior towards primarily digital brings new needs in terms of technology, operating models and the skillset required of marketers.
customer intent becomes a critical factor, as well as allowing prospects to go through the entire customer journey in their medium of choice.
the interest in social selling is growing with about a third of attendees indicating they want to talk about it.
Listen to our episode to hear these and other learnings directly from Milan.
Originally from the Czech Republic, Milan currently lives in Seattle with his wife and son. He has lived and worked in four different countries throughout his career and is a start-up investor and advisor, both in Europe and the US.
Follow Milan on LinkedIn or Twitter
Listen to the episode now:
Listen right here:
*The B2B Marketing Exchange covers a broad array of topics, from demand generation & digital marketing in general to more specific topics like: how do you find out about customer intent? how do you set up a good customer journey? Speakers & attendees range from renowned marketing experts and decision-makers from midsize and large enterprise in the United States to technology vendors and agencies.