Ep. 011: Driving (digital) customer engagement with content

We talk B2B content with Jeff Epstein, career B2B marketer and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.

Jeff's 'mantra': 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on learning what your customers care about, how to create effective content, and how to measure the impact your content creates. And we zoom in on the role that social media plays in listening to your audience and getting visibility for your content.