Ep. 015: How to engage Gen Z: It's time to meet the CTO of the future

Why should executives invest time into social media?

What is thought leadership and why does it matter to drive business reputation and results?

How do you establish yourself as a thought leader?

We discuss these and other questions with Mike Casey, President at Tigercomm, the leading US cleantech PR, marketing communications and public affairs firm. Mike defines successful thought leadership as "telling a discrete target audience useful things it did not know about itself". In our episode, he explains how executives can find their sweet spot in the market and what factors go into establishing yourself as a thought leader. Listen in!