How to generate meetings using the power of social selling

Conversations are crucial factors to business success. They lead to meetings. Meetings lead to sales. And sales lead to revenues. Consistent trips from Point A to Point B to Point C can make the difference between mediocre sales and big profits.

How do you get from conversations to meetings? By creating relationships and credibility with prospective buyers. Social selling can help you achieve this aim. Follow these four tips to optimize your use of social media platforms.

1. Form your network

Step one is to establish your network. Your network should consist of prospects you think would be interested in your services and find them beneficial. It wastes time to focus on people and businesses that have no intention of partnering with you. Seek out valuable connections through your social media platforms and ask people to follow your pages to grow your network.

Try to find prospects on all the major platforms. While LinkedIn, Twitter and Facebook are most often chosen for B2B marketing, don’t be afraid to try Instagram and TikTok. If you find prospects on these alternate platforms, you should utilize them.

2. Interact constantly

Making connections is great, but you must also interact with your potential clients. Actions such as “liking” their posts, replying to their comments on your posts and answering their questions are good ways to show you are invested in them. These actions help build relationships and start conversations, which may lead to meetings.

Caution – don’t expect to get a meeting after just one or two interactions. Many prospects won’t be ready to open their purses right away, so you need to be in it for the long haul. Continue to demonstrate an interest in connecting by keeping up your social media interactions with them.

3. Engage your audience

Another way to maintain interest is through your social media posts. To make people want to keep following you, you need to hold their attention. Post content that is general enough for your whole network to appreciate while still being valuable. General business tips or inspirational quotes work well for this purpose. Depending on your platform, audience and social selling strategy, you may want to include humorous posts from time to time. Funny posts may make prospects stop scrolling through social media and really notice your company. Just make sure the humor is appropriate and falls within the bounds of your strategy.

Also, remember to post content that displays the human side of your organization. More personal content will foster the relationships that are so important to your business. Users will feel a stronger connection to your company and have a sense of comfort when they know there’s a human behind the account rather than some automated or abstract social media being.

4. Establish credibility

The final component of an effective social selling strategy is establishing credibility. Having an extensive, relevant network is excellent, and prospects will appreciate you interacting with them, but you won’t get any meetings unless you can show that you are an expert in your field. You need to show that you are knowledgeable about your own operations, the business world in general and your prospects’ areas of specialization. Ultimately, you should demonstrate to your potential clients that you provide quality services that will be useful for them.

You can achieve this goal by carefully curating the content you post on your social media platforms. Post often about why your services provide value or describe the business problems you solve. This content must lay to rest any doubt your prospects may have of your credibility and should convince them to take a meeting with you.

Connect and comment

We hope this information is useful to you. If you have been able to get from social media interaction to meeting in person, let us know about your experience in the comments section. If you’re trying out our suggestions, keep us posted on how things are going and be sure to ask any questions you may have. We’re here to help.

Photos by Ruthson Zimmerman on Unsplash, Fortune Vieyra on Unsplash, and Eric O. IBEKWEM on Unsplash