With the right strategy, you can use social media interaction with your prospects to lead up to business meetings. Here are some tips.

The social media landscape has changed, and you need to be aware of those changes as you engage in social selling. Here are the three main changes we’ve observed over the years.

Your #LinkedIn "About" section is one of the few places you can show what makes you exceptional in both a professional and a personal context. Don't make it a skimpy job description. Use the 2,000 characters at your disposal to show who you are.

You probably noticed that the days of door-to-door sales are long gone. Still, not only the pandemic has shown that times have changed. Social selling was already established as the best strategy as the home office wasn't standard yet. Today, social selling is a necessity if you want your business to remain competitive.