Nine easy steps to write the perfect LinkedIn article
If you are new to writing articles for LinkedIn, you’ll find this guide helpful. Even old pros may learn a thing or two as well.
How to generate meetings using the power of social selling
With the right strategy, you can use social media interaction with your prospects to lead up to business meetings. Here are some tips.
A blueprint for building a successful B2B social selling program
Whether you’re a social media vet looking to revise your strategy, or a novice, planning is crucial to social selling success. This blueprint to social selling success can help you map your strategy.
How social selling has grown along with social media
The social media landscape has changed, and you need to be aware of those changes as you engage in social selling. Here are the three main changes we’ve observed over the years.
Five keys to a fierce LinkedIn “About” section
Your #LinkedIn "About" section is one of the few places you can show what makes you exceptional in both a professional and a personal context. Don't make it a skimpy job description. Use the 2,000 characters at your disposal to show who you are.
Three secrets to learning the language of social selling
Anyone can master social selling if they put their mind to it. Much like with a new language, the more you are exposed to social selling, the more fluent you become.
Why does social selling matter in B2B
You probably noticed that the days of door-to-door sales are long gone. Still, not only the pandemic has shown that times have changed. Social selling was already established as the best strategy as the home office wasn't standard yet. Today, social selling is a necessity if you want your business to remain competitive.