Ep. 010: Social listening & pipeline signals

One of the hardest things to do in social selling (on LinkedIn): social listening. There are so many relevant pieces of information out there and potential signals to be leveraged - but how do you do that at scale? We're exploring this with Jamie Shanks, one of THE authorities on social and digital selling. Jamie has pioneered and developed social selling for over 10 years and has been named as one of the 50 B2B sales expert by LinkedIn.

We're talking about: Why does social listening matter? What info can you leverage in B2B sales & marketing? How can you go about it in a structured way, at scale? What tools can help you? What are pipeline signals and why you are missing out if you're not paying attention to them?