How does AI relate to the B2B marketing space? And how can it help companies with social selling? Where is AI in its life cycle and what applications should marketers think about first? How do you go about implementing them, and what kind of skills do you need inside your organization? We discuss these and other questions with AI expert Apoorv Gehlot, Founder & CEO of software engineering services company Matellio Inc.

Milan Ruzicka, B2B enterprise marketing expert shares his learnings from the 2022 B2B Marketing Exchange, an industry-leading B2B conference.

Don’t miss this condensed deep-dive into what matters in B2B marketing today and tomorrow, from what the change in buying behavior means for the technology, operating models and skillset applied by marketers to designing the new customer journey for digital-driven purchasing.

Wiebke Kraus is Digital Marketing Manager at SPS, a leading outsourcing provider for business processes solutions and document management.

Wiebke has been involved in the planning, development and implementation of integrated marketing campaigns, as well as in her company’s social media marketing and social selling program for the German market.

In this episode you learn:

o what is the role of social selling in today's digital marketing?

o social media marketing vs. social selling: what is the difference?

o how can marketing support their sales team? (trainings, tools, content, individual support)

o the role of tools in digital sales enablement & social selling

Ronnell Richards has more than 20 years of experience as a successful entrepreneur and sales leader. He is the managing partner, creator, and host of the “Business & Bourbon” community - a community of business leaders and entrepreneurs who share their knowledge and wisdom, and help each other grow their businesses.

In our episode, we dive into the following exciting topics:

• how do you build and maintain a thriving business community that is active and creates mutual benefits for the participants and the host.

• why intent, alignment and authenticity are key success factors in community building as well as in sales.

• how can marketers bring their personal brand and their company brand together and leverage both in their community.

As a bonus, Ronnell dives deep into some of his personal learnings that include success, failure, being true to yourself and mental & physical health. Listen & be inspired!

Milan Ruzicka, B2B enterprise marketing expert shares his learnings from the 2022 B2B Marketing Exchange, an industry-leading B2B conference.

Don’t miss this condensed deep-dive into what matters in B2B marketing today and tomorrow, from what the change in buying behavior means for the technology, operating models and skillset applied by marketers to designing the new customer journey for digital-driven purchasing.

In this episode of our podcast we talk about best practices for large organizations to implement social selling programs. We cover: getting buy-in from the sales leadership team, who to start with, how to get traction for your program organically, a content deep dive, KPIs, sales and marketing cooperation and other topics. Andreas F. Klauser from Zoom shares his experience and hands-on practices for marketers to make their programs successful.

Listen to this episode to learn more about how B2B Sales expert Zac Wood sees the role of social media in modern sales. We talk about how sales teams and their organizations benefit from social selling, what challenges sales people face when integrating social selling into their day-to-day work, and how marketing can support them for optimal results.

In this episode we talk with social media CEO and former B2B Sales Executive Sander Biehn about how account-based marketing and social selling fit together. We explore how an account-based social selling strategy looks like and share tips for marketers who want to use social selling as part of their ABM approach.

We talk with B2B digital marketing expert and VP of Digital Experience Björn Radde about the current state of marketing and sales. How can companies influence buyers in today’s digital world and be present where buyers are shaping their opinions and deciding what they want and need? A lesson in digital marketing and sales.